Gabriel Sim
“Very prompt team, hardworking! We closed our simultaneous sell and purchase of new home in just 2–3 weeks. Thanks Dennis, Kenji, Tong Boon, and the entire team of admin working behind the scenes.”
Buy a New Launch. No Buyer Commission.
Straight from developers, with unbiased guidance.
We assist you to purchase New Launch straight from developers. Buyer pays no commission. HomeUP provides project analysis, unit selection, and developer liaison at no cost to you.
- Unbiased project and floor plan analysis
- Unit selection guidance aligned with your budget and goals
- Developer liaison and documentation through to handover
Estimate your buying fee
Property value
S$
$300k$6.0M
Your HOMEUP buying fee
Complimentary
New Launch purchase · fully covered by HOMEUP
Buyer representation fees shown are indicative. GST applicable on HOMEUP fees.
Your package
New Launch
New Launch Purchase
Complimentary
We assist you to purchase New Launch straight from developers. Buyer pays no commission.
- Unbiased project analysis
- Unit selection guidance
- Developer liaison support
- Documentation & handover
No commitment · Explore new launch options with clarity
How It Works
Buying a new launch: from analysis to keys.
New launch decisions are made under time pressure with incomplete information. HomeUP's independent analysis and launch day support means you choose with clarity, not pressure.
Step 1
Consult & Plan
Additional Buyer's Stamp Duty (ABSD) and total debt servicing reviewed. Budget aligned to what the progressive payment schedule can sustainably support. Project shortlist built from your goals, not a developer's incentive.
Step 2
Project Analysis
HomeUP compares shortlisted projects across location, developer track record, pricing psf vs nearby comparables, floor plan efficiency, stack orientation, and projected resale potential.
Step 3
Preview & Launch
HomeUP secures preview access, advises on which stacks to prioritise, and attends launch day with you. We help you make a clear-headed decision under time pressure, not an emotional one.
Step 4
Unit Selection & Option
Unit selected based on your priorities, not the developer's preferred stack. Option fee (typically 5%) paid. Option to Purchase (OTP) terms reviewed before you commit.
Step 5
S&P & Progressive Payments
Sale and Purchase (S&P) Agreement signed. HomeUP walks you through the progressive payment schedule tied to construction milestones. Snagging and handover coordinated at Temporary Occupation Permit (TOP).
Buying new launch: common questions
What new launch buyers ask us most
Balloting, progressive payment schedules, project comparisons, and what happens at Temporary Occupation Permit (TOP). Answered without the showroom spin.
Verified HOMEUP clients
Real clients. Real savings.
Homeowners share their experience with HomeUP: transparent pricing, professional service, and thousands saved versus percentage commission.
via Google
Ng Chee Yan
“I've been following Dennis on TikTok for over a year, and when my wife and I decided to sell, Dennis set up a Zoom meeting straightaway. Our house was listed on 5 platforms. Within 2 weeks, 5 serious buyers were shortlisted and a deal was done at the best price. A cohesive, professional team that places the client's interests at heart.”
Corinne Seah
“No exclusive to tie me down & fixed fee — that's what drew me in. Dennis was proactive: pictures taken, listed on 5 platforms, many viewings. My house sold at a RECORD PRICE and I saved S$19K in commission. Everything was smooth, they responded fast, and Dennis still gives me valuable tips even after the sale. Down-to-earth, genuine people — where else to find?!”
Marcus Lian
“My parents saved more than $50K in commissions versus percentage-based agents. Dennis, Tong Boon and Kenji proved every doubt wrong — they managed viewings, negotiated firmly, and were always honest. The final price exceeded expectations. They even structured the timeline so my parents could sell and move without renting temporary accommodation. It's not about fixed fee vs percentage — it's about agents who genuinely care.”
Cray Oh
“Came across the team online when searching for a fixed-rate agent. Dennis and his team are very responsive and answered all my questions. Managed to save quite a bit on commission, and I really felt they had our best interests at heart.”
Muhammad Azhar
“Tong Boon explained the service and how it was different from others. My wife and I agreed to engage him for both selling and buying. He's knowledgeable, patient, and gave sound advice on market sentiment and COV. Very helpful and calm — mindful of our needs at every step. The value of his services goes far beyond the reasonable charges.”
Raymond Kuan
“Had a great experience. Tong Boon was knowledgeable, dedicated and passionate about his work. Always responsive no matter the time and negotiated hard on our behalf. Dennis and Kenji were fantastic too. We will certainly engage them again for future property transactions.”
Darul Nizam
“Tong Boon, we wanted to express our gratitude for your exceptional service. Your knowledge of the local market, communication skills, and dedication to finding our dream home were impressive. You truly went above and beyond, making the process smooth and stress-free. Highly recommended to anyone buying or selling.”
Cath Seah
“Got to know the team through a YouTube video. They seemed too good to be true — but it turned out to be one of the best decisions I've ever made. Tong Boon provided thorough market research, excellent marketing across all major platforms, and broke the highest sales record in my neighbourhood within two weeks of listing.”
Ee Xuan Ng
“My husband and I had Tong Boon to sell our property and purchase our new place. We were delighted when we managed to secure a record price for our unit. The team were really efficient and knowledgeable, with a lot of initiative taken. Very competitive rates. Highly recommend!”
Louis
“Tong Boon helped me sell my HDB at $1,999 and buy my condo at $2,999 — a new service where they negotiate without relying on seller commission. They managed to bargain more than $2,999 off my expected purchase price. Thank you Tong Boon and Kenji for making the entire process a pleasant one.”
Julian Ho
“Tong Boon was an exceptional housing agent who helped us sell our first home at a great deal. Professional, knowledgeable, and always available to answer our questions promptly. His market expertise and strong negotiation skills ensured we got the best possible outcome. The entire process was smooth and stress-free.”
Kaung Myat Zaw
“Noticed them on TikTok — seemed too good to be true, but it was one of the best decisions I've made. Tong Boon's market research led to several bids in the first week and a sale above asking price. On the buying side, he was equally impressive — always available, even late at night. His commitment to informed decisions and negotiation skills were second to none.”
Tan Soon Geok
“I am very lucky to have engaged Tong Boon. He is professional, efficient, and works late into the night to help clients. My flat was sold at a premium price within two days of viewing, and his negotiating skills netted a great sale plus a grant for a stay period. Kenji's photography caught the eye of many buyers. Thumbs up to both!”
Esther Chang
“Tong Boon truly exceeded my expectations and sold my flat within 3 weeks. Fast and responsive — so much better than many other agents. Low commission, homeowners host viewings on their own schedule, and you can genuinely share the positives with buyers without pushy sales talk. Brilliant model.”
Mok Kiew Luong
“Engaged the team in May 2024 to sell my 5-room HDB. Professional and prompt from the outset. Tong Boon secured a very good deal and his advice throughout was invaluable. Their selling strategy far outpaces traditional agents — helping homeowners lower commissions so they keep more cash for their next home. Highly recommended.”
Yong Li
“Couldn't be happier with Tong Boon's exceptional service. From expertly broadcasting the listing to engaging buyers and securing a record-price offer within just one week — his dedication was truly remarkable. All of this for a fixed fee of $1,999. His expertise made the selling process effortless and highly rewarding. Highly recommended!”
Gabriel Sim
“Very prompt team, hardworking! We closed our simultaneous sell and purchase of new home in just 2–3 weeks. Thanks Dennis, Kenji, Tong Boon, and the entire team of admin working behind the scenes.”
Ng Chee Yan
“I've been following Dennis on TikTok for over a year, and when my wife and I decided to sell, Dennis set up a Zoom meeting straightaway. Our house was listed on 5 platforms. Within 2 weeks, 5 serious buyers were shortlisted and a deal was done at the best price. A cohesive, professional team that places the client's interests at heart.”
Corinne Seah
“No exclusive to tie me down & fixed fee — that's what drew me in. Dennis was proactive: pictures taken, listed on 5 platforms, many viewings. My house sold at a RECORD PRICE and I saved S$19K in commission. Everything was smooth, they responded fast, and Dennis still gives me valuable tips even after the sale. Down-to-earth, genuine people — where else to find?!”
Marcus Lian
“My parents saved more than $50K in commissions versus percentage-based agents. Dennis, Tong Boon and Kenji proved every doubt wrong — they managed viewings, negotiated firmly, and were always honest. The final price exceeded expectations. They even structured the timeline so my parents could sell and move without renting temporary accommodation. It's not about fixed fee vs percentage — it's about agents who genuinely care.”
Cray Oh
“Came across the team online when searching for a fixed-rate agent. Dennis and his team are very responsive and answered all my questions. Managed to save quite a bit on commission, and I really felt they had our best interests at heart.”
Muhammad Azhar
“Tong Boon explained the service and how it was different from others. My wife and I agreed to engage him for both selling and buying. He's knowledgeable, patient, and gave sound advice on market sentiment and COV. Very helpful and calm — mindful of our needs at every step. The value of his services goes far beyond the reasonable charges.”
Raymond Kuan
“Had a great experience. Tong Boon was knowledgeable, dedicated and passionate about his work. Always responsive no matter the time and negotiated hard on our behalf. Dennis and Kenji were fantastic too. We will certainly engage them again for future property transactions.”
Darul Nizam
“Tong Boon, we wanted to express our gratitude for your exceptional service. Your knowledge of the local market, communication skills, and dedication to finding our dream home were impressive. You truly went above and beyond, making the process smooth and stress-free. Highly recommended to anyone buying or selling.”
Cath Seah
“Got to know the team through a YouTube video. They seemed too good to be true — but it turned out to be one of the best decisions I've ever made. Tong Boon provided thorough market research, excellent marketing across all major platforms, and broke the highest sales record in my neighbourhood within two weeks of listing.”
Ee Xuan Ng
“My husband and I had Tong Boon to sell our property and purchase our new place. We were delighted when we managed to secure a record price for our unit. The team were really efficient and knowledgeable, with a lot of initiative taken. Very competitive rates. Highly recommend!”
Louis
“Tong Boon helped me sell my HDB at $1,999 and buy my condo at $2,999 — a new service where they negotiate without relying on seller commission. They managed to bargain more than $2,999 off my expected purchase price. Thank you Tong Boon and Kenji for making the entire process a pleasant one.”
Julian Ho
“Tong Boon was an exceptional housing agent who helped us sell our first home at a great deal. Professional, knowledgeable, and always available to answer our questions promptly. His market expertise and strong negotiation skills ensured we got the best possible outcome. The entire process was smooth and stress-free.”
Kaung Myat Zaw
“Noticed them on TikTok — seemed too good to be true, but it was one of the best decisions I've made. Tong Boon's market research led to several bids in the first week and a sale above asking price. On the buying side, he was equally impressive — always available, even late at night. His commitment to informed decisions and negotiation skills were second to none.”
Tan Soon Geok
“I am very lucky to have engaged Tong Boon. He is professional, efficient, and works late into the night to help clients. My flat was sold at a premium price within two days of viewing, and his negotiating skills netted a great sale plus a grant for a stay period. Kenji's photography caught the eye of many buyers. Thumbs up to both!”
Esther Chang
“Tong Boon truly exceeded my expectations and sold my flat within 3 weeks. Fast and responsive — so much better than many other agents. Low commission, homeowners host viewings on their own schedule, and you can genuinely share the positives with buyers without pushy sales talk. Brilliant model.”
Mok Kiew Luong
“Engaged the team in May 2024 to sell my 5-room HDB. Professional and prompt from the outset. Tong Boon secured a very good deal and his advice throughout was invaluable. Their selling strategy far outpaces traditional agents — helping homeowners lower commissions so they keep more cash for their next home. Highly recommended.”
Yong Li
“Couldn't be happier with Tong Boon's exceptional service. From expertly broadcasting the listing to engaging buyers and securing a record-price offer within just one week — his dedication was truly remarkable. All of this for a fixed fee of $1,999. His expertise made the selling process effortless and highly rewarding. Highly recommended!”
via Google
“Dennis and Kenji went beyond their scope, keeping a steady stream of buyers viewing my flat. Professional, friendly, and efficient throughout.”
via Google
“Tong Boon provided top-notch service for my condo sale. His commitment to the seller's interests was exceptional, and the whole process was seamless.”
via Google
“Kenji helped us secure a buyer for my dad's flat above the last transacted price, and guided our family through a win-win sell-and-buy move.”
via Google
“Second time engaging Dennis and Kenji. They stayed committed through a longer sale, helped with negotiations, and were flexible at OTP signing.”
via Google
“Fixed fee of $1,999 covered photos, portal listings, viewings, negotiation, and paperwork. Service matched a 1% agent we used elsewhere, at a fraction of the cost. Kenji served us.”
via Google
“Kenji negotiated twice instead of taking the first low offer. Our flat sold in under a week. He stayed responsive through our next-home search and document signing.”
via Google
“Tong Boon was patient, knowledgeable, and honest at every viewing. He handled negotiation and paperwork with care. We found our dream home stress-free.”
via Google
“Tong Boon sold my unit within a month, slightly above valuation. Clear and never pushy, even with lower offers. I saved close to $28,000 in agent fees.”
via Google
“Dennis and Kenji went beyond their scope, keeping a steady stream of buyers viewing my flat. Professional, friendly, and efficient throughout.”
via Google
“Tong Boon provided top-notch service for my condo sale. His commitment to the seller's interests was exceptional, and the whole process was seamless.”
via Google
“Kenji helped us secure a buyer for my dad's flat above the last transacted price, and guided our family through a win-win sell-and-buy move.”
via Google
“Second time engaging Dennis and Kenji. They stayed committed through a longer sale, helped with negotiations, and were flexible at OTP signing.”
via Google
“Fixed fee of $1,999 covered photos, portal listings, viewings, negotiation, and paperwork. Service matched a 1% agent we used elsewhere, at a fraction of the cost. Kenji served us.”
via Google
“Kenji negotiated twice instead of taking the first low offer. Our flat sold in under a week. He stayed responsive through our next-home search and document signing.”
via Google
“Tong Boon was patient, knowledgeable, and honest at every viewing. He handled negotiation and paperwork with care. We found our dream home stress-free.”
via Google
“Tong Boon sold my unit within a month, slightly above valuation. Clear and never pushy, even with lower offers. I saved close to $28,000 in agent fees.”
via Facebook
“Tong Boon's TikTok presence showed his dedication. Fast replies, solid financial advice, and sold in one week at a record price for my block.”
via Google
“Dennis and Kenji called the day after we reached out. Four viewings, under a month, asking price achieved with extension. The fixed $4,999 fee saved us thousands.”
via Google
“Dennis helped with my first property purchase. Patient, never hard-sold, and trustworthy. I recommend him with confidence.”
via Google
“Dennis guided us throughout, brought strong viewing traffic, stayed responsive, and negotiated skillfully when the deal needed it.”
via Google
“Dennis is analytical and dependable. He structures finances against market opportunities before recommending anything. Very responsive; I learned a lot from him.”
via Google
“Dennis was my main contact for my first private purchase. He worked in my interest, not to close fast for commission. I felt comfortable before committing.”
via Google
“Tong Boon made selling my HDB smooth and stress-free. Responsive, clear at every step, and handled timeline and paperwork with care.”
via Google
“Dennis and Tong Boon handled our sale professionally. Hosting viewings ourselves became easy after a few rounds. Fixed $4,999 pricing beat paying 1% commission.”
via Facebook
“Tong Boon's TikTok presence showed his dedication. Fast replies, solid financial advice, and sold in one week at a record price for my block.”
via Google
“Dennis and Kenji called the day after we reached out. Four viewings, under a month, asking price achieved with extension. The fixed $4,999 fee saved us thousands.”
via Google
“Dennis helped with my first property purchase. Patient, never hard-sold, and trustworthy. I recommend him with confidence.”
via Google
“Dennis guided us throughout, brought strong viewing traffic, stayed responsive, and negotiated skillfully when the deal needed it.”
via Google
“Dennis is analytical and dependable. He structures finances against market opportunities before recommending anything. Very responsive; I learned a lot from him.”
via Google
“Dennis was my main contact for my first private purchase. He worked in my interest, not to close fast for commission. I felt comfortable before committing.”
via Google
“Tong Boon made selling my HDB smooth and stress-free. Responsive, clear at every step, and handled timeline and paperwork with care.”
via Google
“Dennis and Tong Boon handled our sale professionally. Hosting viewings ourselves became easy after a few rounds. Fixed $4,999 pricing beat paying 1% commission.”
via Google
“We engaged Tong Boon again to buy our next home. He analysed every shortlist unit patiently and secured a deal $6K below what we had offered.”
via Facebook
“We switched from a 2% agent with no luck after three months. Kenji got us an offer with extension and we saved over $10k in fees.”
via Google
“Kenji listed our unit quickly, bridged price expectations with the buyer, and prepared all documents. No hassle, no excuses.”
via Google
“Dennis understood our goals, set a realistic price, and our home sold quickly at a number we were happy with. Professional and approachable.”
via Google
“Dennis sold my unit in two weeks at a good price with much lower agent fees than percentage commission. The whole process ran smoothly.”
via Google
“Dennis and the admin team coordinated viewings seamlessly. We hosted viewings; Dennis handled offers and closed within two weeks at a strong price.”
via Google
“We engaged Tong Boon again to buy our next home. He analysed every shortlist unit patiently and secured a deal $6K below what we had offered.”
via Facebook
“We switched from a 2% agent with no luck after three months. Kenji got us an offer with extension and we saved over $10k in fees.”
via Google
“Kenji listed our unit quickly, bridged price expectations with the buyer, and prepared all documents. No hassle, no excuses.”
via Google
“Dennis understood our goals, set a realistic price, and our home sold quickly at a number we were happy with. Professional and approachable.”
via Google
“Dennis sold my unit in two weeks at a good price with much lower agent fees than percentage commission. The whole process ran smoothly.”
via Google
“Dennis and the admin team coordinated viewings seamlessly. We hosted viewings; Dennis handled offers and closed within two weeks at a strong price.”
The TeamTrusted Property Advisors,
Trusted Property Advisors,
for Sellers, Buyers and Upgraders
HOMEUP advisors combine deep transaction experience as homeowners and investors themselves, bringing grounded, practical guidance across upgrades, timing decisions, and long-term planning.
All advisors are CEA-registered under C & H Properties Pte Ltd · CEA Licence: L3007139C
Start With a Planning Conversation
You don't need to make any decisions today. A planning call is simply a conversation to understand your situation, clarify your options, and see whether a coordinated sell-and-buy approach makes sense for you.
Schedule a Consultation Today