HDB Flat
Example sale: $500,000
- Typical 2% (incl. GST)
- $10,900
- HomeUP fixed fee*
- $1,999*
- You save
- $8,721
Sell Your Home for More.
Save on Commissions.
Fixed Fee Agents | Dedicated to Families
Most Singapore homeowners give away $10,000 to $70,000 in commission. HomeUP charges a fixed fee for the same full service, whether you're selling an HDB, condo, or landed home.
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CEA records · Dennis, Tongboon, Edmund
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0Condo & Landed
Why our fee is lower
A lower fee does not mean a lighter service.
Traditional agents charge a percentage partly because every listing carries the same travel, admin, and marketing costs. HomeUP spreads those costs across a larger portfolio and removes the parts that do not need an agent in the room.
Economies of scale
HomeUP carries 120+ active listings at once. Marketing, buyer follow-up, and documentation run on shared systems, so each sale does not need the same overhead as a solo agent juggling a handful of homes.
You host the viewings
We screen enquiries, brief you on what to expect, and coordinate timing. You show buyers around your home. Our agents are not travelling to every viewing, and that is a big part of why a fixed fee works.
Focus on what moves the sale
Listing, negotiation, and completion paperwork are handled end to end. We skip the busywork that pads a percentage commission without helping you sell faster or for more.
Choose Your Property Type
What type of home are you selling?
HomeUP offers the same full-service experience across all property types at a transparent fixed fee, with the process tailored to what each sale actually requires.
Save on agent feesMost agents take 2%.
Most agents take 2%.
We charge a flat fee instead.
HomeUP charges one fixed fee with full agent services. You keep the difference!
Typical agent vs HomeUP
On a $500,000 HDB flat sale, you keep
$8,721 more
incl. GST
Most agents charge around $10,900 at 2% commission. HomeUP charges $1,999* + GST for the same full service.
Our fixed fees
What you pay when you choose HomeUP
HDB Flat
HDB Seller
$1,999+ GST
- Full agent services
- List on
- Full documentation (e.g. Option to Purchase (OTP))
Condo / EC
Condo Seller
$4,999+ GST
- Full agent services
- List on
- Full documentation (e.g. Option to Purchase (OTP))
Landed Home
Landed Seller
$9,999+ GST
- Full agent services
- List on
- Full documentation (e.g. Option to Purchase (OTP))
Same service. Different fee model.
A fixed-fee agent charges one flat fee. You still get listing, marketing, negotiation, and full documentation. The only change is what you pay at the end.
Compare the numbers
Fixed fee vs typical 2% commission
Condo / EC
Example sale: $1,200,000
- Typical 2% (incl. GST)
- $26,160
- HomeUP fixed fee*
- $4,999*
- You save
- $20,711
Landed Home
Example sale: $3,000,000
- Typical 2% (incl. GST)
- $65,400
- HomeUP fixed fee*
- $9,999*
- You save
- $54,501
| Property type | Example sale price | Typical 2% feeincl. 9% GST | HomeUP fixed fee*+ 9% GST | You saveafter GST on both |
|---|---|---|---|---|
| HDB Flat | $500,000 | $10,900 | $1,999* | $8,721 |
| Condo / EC | $1,200,000 | $26,160 | $4,999* | $20,711 |
| Landed Home | $3,000,000 | $65,400 | $9,999* | $54,501 |
* HomeUP fixed fees shown before 9% GST. Savings = typical 2% commission (incl. GST) minus HomeUP fixed fee (incl. GST), based on the example sale prices shown.
Typical 2% commission reflects common market practice among CEA-registered salespersons in Singapore. It is not a statutory or regulated rate.
Savings Calculator
How much will you save?
Select your property type and enter its value to see your exact savings.
I am selling a…
Property value
S$
$300k$2.0M
HOMEUP fee
S$1,999
+ GST · fixed · HDB
Typical 2%
S$10,000
+ GST · commission
You save with HOMEUP
S$8,721
inclusive of GST on both fees
80% saved
Calculation uses a 2% agent commission. Actual savings vary by negotiated rate. GST applicable on HOMEUP fees.
Why Homeowners Choose HOMEUP
Designed for Homeowners Who Value Clarity and Coordinated Planning
With fixed fees and coordinated planning, decisions stay neutral, timelines stay smooth, with more of your equity going into your next home, not commissions.
Save more with fixed fees
Our past clients from HDB to Landed owners have saved an average of 10k-70k in Agent Commissions.
Sell and Buy Planned Together
Your sale and purchase are coordinated as one journey, reducing uncertainty, rushed moves, and unnecessary compromises.
Clarity Before Commitment
Understand your options, timing, and affordability upfront, so decisions are made calmly and confidently.
Wider Visibility That Drives Real Interest
Your home is marketed across major property platforms and channels, ensuring broad exposure to serious buyers, not just a single listing. That means more qualified enquiries, stronger viewing momentum, and a better chance of competitive offers without unrealistic pricing.
Regular Review, Not 'List and Hope'
Market feedback is reviewed consistently, and the plan is refined when needed thoughtfully, not reactively, so you can make decisions based on real signals, not panic or guesswork.
Responsive Follow-Through, Fewer Missed Buyers
Structured processes and automation ensure enquiries, viewings, and offers are handled promptly and tracked properly, so opportunities aren't lost due to slow replies, missed follow-ups, or poor coordination.
HOMEUP vs Typical Property Agents
HOMEUP vs Typical Property Agents
HOMEUP is built to deliver strong outcomes and real value. Without inflated commissions, pressure tactics, or guesswork.
| HOMEUP Agents | Typical Agents | |
|---|---|---|
| Fee Structure | Fixed fee structure | % commission |
| Market Exposure | Broad, multi-platform | Depends on agent |
| Follow-up | Structured & tracked | Depends on agent |
| Commitment | Clear 3-month focus | Depends on Agent |
| Viewing Frequency | Flexible viewing arrangements enable multiple viewings across the week | Viewings are commonly grouped into limited weekly time windows |
Keep More Value. Make Better Decisions with Less Risk.
Schedule a ConsultationCommon Questions
What sellers ask us most
Everything you need to know before deciding to sell with HomeUP: fees, process, viewings, and timelines.
Verified HOMEUP clients
Real clients. Real savings.
Homeowners share their experience with HomeUP: transparent pricing, professional service, and thousands saved versus percentage commission.
Gabriel Sim
“Very prompt team, hardworking! We closed our simultaneous sell and purchase of new home in just 2–3 weeks. Thanks Dennis, Kenji, Tong Boon, and the entire team of admin working behind the scenes.”
Ng Chee Yan
“I've been following Dennis on TikTok for over a year, and when my wife and I decided to sell, Dennis set up a Zoom meeting straightaway. Our house was listed on 5 platforms. Within 2 weeks, 5 serious buyers were shortlisted and a deal was done at the best price. A cohesive, professional team that places the client's interests at heart.”
Corinne Seah
“No exclusive to tie me down & fixed fee — that's what drew me in. Dennis was proactive: pictures taken, listed on 5 platforms, many viewings. My house sold at a RECORD PRICE and I saved S$19K in commission. Everything was smooth, they responded fast, and Dennis still gives me valuable tips even after the sale. Down-to-earth, genuine people — where else to find?!”
Marcus Lian
“My parents saved more than $50K in commissions versus percentage-based agents. Dennis, Tong Boon and Kenji proved every doubt wrong — they managed viewings, negotiated firmly, and were always honest. The final price exceeded expectations. They even structured the timeline so my parents could sell and move without renting temporary accommodation. It's not about fixed fee vs percentage — it's about agents who genuinely care.”
Cray Oh
“Came across the team online when searching for a fixed-rate agent. Dennis and his team are very responsive and answered all my questions. Managed to save quite a bit on commission, and I really felt they had our best interests at heart.”
Muhammad Azhar
“Tong Boon explained the service and how it was different from others. My wife and I agreed to engage him for both selling and buying. He's knowledgeable, patient, and gave sound advice on market sentiment and COV. Very helpful and calm — mindful of our needs at every step. The value of his services goes far beyond the reasonable charges.”
Raymond Kuan
“Had a great experience. Tong Boon was knowledgeable, dedicated and passionate about his work. Always responsive no matter the time and negotiated hard on our behalf. Dennis and Kenji were fantastic too. We will certainly engage them again for future property transactions.”
Darul Nizam
“Tong Boon, we wanted to express our gratitude for your exceptional service. Your knowledge of the local market, communication skills, and dedication to finding our dream home were impressive. You truly went above and beyond, making the process smooth and stress-free. Highly recommended to anyone buying or selling.”
Cath Seah
“Got to know the team through a YouTube video. They seemed too good to be true — but it turned out to be one of the best decisions I've ever made. Tong Boon provided thorough market research, excellent marketing across all major platforms, and broke the highest sales record in my neighbourhood within two weeks of listing.”
Ee Xuan Ng
“My husband and I had Tong Boon to sell our property and purchase our new place. We were delighted when we managed to secure a record price for our unit. The team were really efficient and knowledgeable, with a lot of initiative taken. Very competitive rates. Highly recommend!”
Louis
“Tong Boon helped me sell my HDB at $1,999 and buy my condo at $2,999 — a new service where they negotiate without relying on seller commission. They managed to bargain more than $2,999 off my expected purchase price. Thank you Tong Boon and Kenji for making the entire process a pleasant one.”
Julian Ho
“Tong Boon was an exceptional housing agent who helped us sell our first home at a great deal. Professional, knowledgeable, and always available to answer our questions promptly. His market expertise and strong negotiation skills ensured we got the best possible outcome. The entire process was smooth and stress-free.”
Kaung Myat Zaw
“Noticed them on TikTok — seemed too good to be true, but it was one of the best decisions I've made. Tong Boon's market research led to several bids in the first week and a sale above asking price. On the buying side, he was equally impressive — always available, even late at night. His commitment to informed decisions and negotiation skills were second to none.”
Tan Soon Geok
“I am very lucky to have engaged Tong Boon. He is professional, efficient, and works late into the night to help clients. My flat was sold at a premium price within two days of viewing, and his negotiating skills netted a great sale plus a grant for a stay period. Kenji's photography caught the eye of many buyers. Thumbs up to both!”
Esther Chang
“Tong Boon truly exceeded my expectations and sold my flat within 3 weeks. Fast and responsive — so much better than many other agents. Low commission, homeowners host viewings on their own schedule, and you can genuinely share the positives with buyers without pushy sales talk. Brilliant model.”
Mok Kiew Luong
“Engaged the team in May 2024 to sell my 5-room HDB. Professional and prompt from the outset. Tong Boon secured a very good deal and his advice throughout was invaluable. Their selling strategy far outpaces traditional agents — helping homeowners lower commissions so they keep more cash for their next home. Highly recommended.”
Yong Li
“Couldn't be happier with Tong Boon's exceptional service. From expertly broadcasting the listing to engaging buyers and securing a record-price offer within just one week — his dedication was truly remarkable. All of this for a fixed fee of $1,999. His expertise made the selling process effortless and highly rewarding. Highly recommended!”
Gabriel Sim
“Very prompt team, hardworking! We closed our simultaneous sell and purchase of new home in just 2–3 weeks. Thanks Dennis, Kenji, Tong Boon, and the entire team of admin working behind the scenes.”
Ng Chee Yan
“I've been following Dennis on TikTok for over a year, and when my wife and I decided to sell, Dennis set up a Zoom meeting straightaway. Our house was listed on 5 platforms. Within 2 weeks, 5 serious buyers were shortlisted and a deal was done at the best price. A cohesive, professional team that places the client's interests at heart.”
Corinne Seah
“No exclusive to tie me down & fixed fee — that's what drew me in. Dennis was proactive: pictures taken, listed on 5 platforms, many viewings. My house sold at a RECORD PRICE and I saved S$19K in commission. Everything was smooth, they responded fast, and Dennis still gives me valuable tips even after the sale. Down-to-earth, genuine people — where else to find?!”
Marcus Lian
“My parents saved more than $50K in commissions versus percentage-based agents. Dennis, Tong Boon and Kenji proved every doubt wrong — they managed viewings, negotiated firmly, and were always honest. The final price exceeded expectations. They even structured the timeline so my parents could sell and move without renting temporary accommodation. It's not about fixed fee vs percentage — it's about agents who genuinely care.”
Cray Oh
“Came across the team online when searching for a fixed-rate agent. Dennis and his team are very responsive and answered all my questions. Managed to save quite a bit on commission, and I really felt they had our best interests at heart.”
Muhammad Azhar
“Tong Boon explained the service and how it was different from others. My wife and I agreed to engage him for both selling and buying. He's knowledgeable, patient, and gave sound advice on market sentiment and COV. Very helpful and calm — mindful of our needs at every step. The value of his services goes far beyond the reasonable charges.”
Raymond Kuan
“Had a great experience. Tong Boon was knowledgeable, dedicated and passionate about his work. Always responsive no matter the time and negotiated hard on our behalf. Dennis and Kenji were fantastic too. We will certainly engage them again for future property transactions.”
Darul Nizam
“Tong Boon, we wanted to express our gratitude for your exceptional service. Your knowledge of the local market, communication skills, and dedication to finding our dream home were impressive. You truly went above and beyond, making the process smooth and stress-free. Highly recommended to anyone buying or selling.”
Cath Seah
“Got to know the team through a YouTube video. They seemed too good to be true — but it turned out to be one of the best decisions I've ever made. Tong Boon provided thorough market research, excellent marketing across all major platforms, and broke the highest sales record in my neighbourhood within two weeks of listing.”
Ee Xuan Ng
“My husband and I had Tong Boon to sell our property and purchase our new place. We were delighted when we managed to secure a record price for our unit. The team were really efficient and knowledgeable, with a lot of initiative taken. Very competitive rates. Highly recommend!”
Louis
“Tong Boon helped me sell my HDB at $1,999 and buy my condo at $2,999 — a new service where they negotiate without relying on seller commission. They managed to bargain more than $2,999 off my expected purchase price. Thank you Tong Boon and Kenji for making the entire process a pleasant one.”
Julian Ho
“Tong Boon was an exceptional housing agent who helped us sell our first home at a great deal. Professional, knowledgeable, and always available to answer our questions promptly. His market expertise and strong negotiation skills ensured we got the best possible outcome. The entire process was smooth and stress-free.”
Kaung Myat Zaw
“Noticed them on TikTok — seemed too good to be true, but it was one of the best decisions I've made. Tong Boon's market research led to several bids in the first week and a sale above asking price. On the buying side, he was equally impressive — always available, even late at night. His commitment to informed decisions and negotiation skills were second to none.”
Tan Soon Geok
“I am very lucky to have engaged Tong Boon. He is professional, efficient, and works late into the night to help clients. My flat was sold at a premium price within two days of viewing, and his negotiating skills netted a great sale plus a grant for a stay period. Kenji's photography caught the eye of many buyers. Thumbs up to both!”
Esther Chang
“Tong Boon truly exceeded my expectations and sold my flat within 3 weeks. Fast and responsive — so much better than many other agents. Low commission, homeowners host viewings on their own schedule, and you can genuinely share the positives with buyers without pushy sales talk. Brilliant model.”
Mok Kiew Luong
“Engaged the team in May 2024 to sell my 5-room HDB. Professional and prompt from the outset. Tong Boon secured a very good deal and his advice throughout was invaluable. Their selling strategy far outpaces traditional agents — helping homeowners lower commissions so they keep more cash for their next home. Highly recommended.”
Yong Li
“Couldn't be happier with Tong Boon's exceptional service. From expertly broadcasting the listing to engaging buyers and securing a record-price offer within just one week — his dedication was truly remarkable. All of this for a fixed fee of $1,999. His expertise made the selling process effortless and highly rewarding. Highly recommended!”
via Google
“Dennis and Kenji went beyond their scope, keeping a steady stream of buyers viewing my flat. Professional, friendly, and efficient throughout.”
via Google
“Tong Boon provided top-notch service for my condo sale. His commitment to the seller's interests was exceptional, and the whole process was seamless.”
via Google
“Kenji helped us secure a buyer for my dad's flat above the last transacted price, and guided our family through a win-win sell-and-buy move.”
via Google
“Second time engaging Dennis and Kenji. They stayed committed through a longer sale, helped with negotiations, and were flexible at OTP signing.”
via Google
“Fixed fee of $1,999 covered photos, portal listings, viewings, negotiation, and paperwork. Service matched a 1% agent we used elsewhere, at a fraction of the cost. Kenji served us.”
via Google
“Kenji negotiated twice instead of taking the first low offer. Our flat sold in under a week. He stayed responsive through our next-home search and document signing.”
via Google
“Tong Boon was patient, knowledgeable, and honest at every viewing. He handled negotiation and paperwork with care. We found our dream home stress-free.”
via Google
“Tong Boon sold my unit within a month, slightly above valuation. Clear and never pushy, even with lower offers. I saved close to $28,000 in agent fees.”
via Google
“Dennis and Kenji went beyond their scope, keeping a steady stream of buyers viewing my flat. Professional, friendly, and efficient throughout.”
via Google
“Tong Boon provided top-notch service for my condo sale. His commitment to the seller's interests was exceptional, and the whole process was seamless.”
via Google
“Kenji helped us secure a buyer for my dad's flat above the last transacted price, and guided our family through a win-win sell-and-buy move.”
via Google
“Second time engaging Dennis and Kenji. They stayed committed through a longer sale, helped with negotiations, and were flexible at OTP signing.”
via Google
“Fixed fee of $1,999 covered photos, portal listings, viewings, negotiation, and paperwork. Service matched a 1% agent we used elsewhere, at a fraction of the cost. Kenji served us.”
via Google
“Kenji negotiated twice instead of taking the first low offer. Our flat sold in under a week. He stayed responsive through our next-home search and document signing.”
via Google
“Tong Boon was patient, knowledgeable, and honest at every viewing. He handled negotiation and paperwork with care. We found our dream home stress-free.”
via Google
“Tong Boon sold my unit within a month, slightly above valuation. Clear and never pushy, even with lower offers. I saved close to $28,000 in agent fees.”
via Facebook
“Tong Boon's TikTok presence showed his dedication. Fast replies, solid financial advice, and sold in one week at a record price for my block.”
via Google
“Dennis and Kenji called the day after we reached out. Four viewings, under a month, asking price achieved with extension. The fixed $4,999 fee saved us thousands.”
via Google
“Dennis helped with my first property purchase. Patient, never hard-sold, and trustworthy. I recommend him with confidence.”
via Google
“Dennis guided us throughout, brought strong viewing traffic, stayed responsive, and negotiated skillfully when the deal needed it.”
via Google
“Dennis is analytical and dependable. He structures finances against market opportunities before recommending anything. Very responsive; I learned a lot from him.”
via Google
“Dennis was my main contact for my first private purchase. He worked in my interest, not to close fast for commission. I felt comfortable before committing.”
via Google
“Tong Boon made selling my HDB smooth and stress-free. Responsive, clear at every step, and handled timeline and paperwork with care.”
via Google
“Dennis and Tong Boon handled our sale professionally. Hosting viewings ourselves became easy after a few rounds. Fixed $4,999 pricing beat paying 1% commission.”
via Facebook
“Tong Boon's TikTok presence showed his dedication. Fast replies, solid financial advice, and sold in one week at a record price for my block.”
via Google
“Dennis and Kenji called the day after we reached out. Four viewings, under a month, asking price achieved with extension. The fixed $4,999 fee saved us thousands.”
via Google
“Dennis helped with my first property purchase. Patient, never hard-sold, and trustworthy. I recommend him with confidence.”
via Google
“Dennis guided us throughout, brought strong viewing traffic, stayed responsive, and negotiated skillfully when the deal needed it.”
via Google
“Dennis is analytical and dependable. He structures finances against market opportunities before recommending anything. Very responsive; I learned a lot from him.”
via Google
“Dennis was my main contact for my first private purchase. He worked in my interest, not to close fast for commission. I felt comfortable before committing.”
via Google
“Tong Boon made selling my HDB smooth and stress-free. Responsive, clear at every step, and handled timeline and paperwork with care.”
via Google
“Dennis and Tong Boon handled our sale professionally. Hosting viewings ourselves became easy after a few rounds. Fixed $4,999 pricing beat paying 1% commission.”
via Google
“We engaged Tong Boon again to buy our next home. He analysed every shortlist unit patiently and secured a deal $6K below what we had offered.”
via Facebook
“We switched from a 2% agent with no luck after three months. Kenji got us an offer with extension and we saved over $10k in fees.”
via Google
“Kenji listed our unit quickly, bridged price expectations with the buyer, and prepared all documents. No hassle, no excuses.”
via Google
“Dennis understood our goals, set a realistic price, and our home sold quickly at a number we were happy with. Professional and approachable.”
via Google
“Dennis sold my unit in two weeks at a good price with much lower agent fees than percentage commission. The whole process ran smoothly.”
via Google
“Dennis and the admin team coordinated viewings seamlessly. We hosted viewings; Dennis handled offers and closed within two weeks at a strong price.”
via Google
“We engaged Tong Boon again to buy our next home. He analysed every shortlist unit patiently and secured a deal $6K below what we had offered.”
via Facebook
“We switched from a 2% agent with no luck after three months. Kenji got us an offer with extension and we saved over $10k in fees.”
via Google
“Kenji listed our unit quickly, bridged price expectations with the buyer, and prepared all documents. No hassle, no excuses.”
via Google
“Dennis understood our goals, set a realistic price, and our home sold quickly at a number we were happy with. Professional and approachable.”
via Google
“Dennis sold my unit in two weeks at a good price with much lower agent fees than percentage commission. The whole process ran smoothly.”
via Google
“Dennis and the admin team coordinated viewings seamlessly. We hosted viewings; Dennis handled offers and closed within two weeks at a strong price.”
The TeamTrusted Property Advisors,
Trusted Property Advisors,
for Sellers, Buyers and Upgraders
HOMEUP advisors combine deep transaction experience as homeowners and investors themselves, bringing grounded, practical guidance across upgrades, timing decisions, and long-term planning.
All advisors are CEA-registered under C & H Properties Pte Ltd · CEA Licence: L3007139C
Start With a Planning Conversation
You don't need to make any decisions today. A planning call is simply a conversation to understand your situation, clarify your options, and see whether a coordinated sell-and-buy approach makes sense for you.
Schedule a Consultation Today