Our Track Record and How We Count It
The 2025 rankings, and all figures from 2017 onwards, are computed by HomeUP from the published transaction records of the Council for Estate Agencies (CEA), Singapore's property industry regulator. One advisor's lifetime total also includes transactions from before 2017, which come from office records and are labelled separately. CEA does not rank salespersons and has not endorsed HomeUP. Full method, field sizes and sources are set out further down.
- Figures cover:
- 2025 rankings, with 2024 shown for comparison. Lifetime totals from each advisor’s first recorded transaction to August 2026.
- Dataset spans:
- January 2017 to August 2026
- Source:
- CEA Salespersons' Property Transaction Records (Residential), data.gov.sg. Pre-2017 office records for Edmund Lee, provided by C & H Properties.
- Last updated:
- October 2026
- Data as of:
- Data as published on data.gov.sg on 27 October 2026. CEA continues to add records for recent months, so figures for July and August 2026 may rise.
Who ranked first in Singapore in 2025
Both of HomeUP's co-founders ranked first in Singapore in their categories in 2025. The rankings below cover the 2025 calendar year, which is complete and will not be revised further.
Dennis LimCo-Founder
Private residential resale, seller representation
- Transactions, 2025
- 96
- Rank in Singapore
- 1st of 7,727
Yeo Tong BoonCo-Founder
Private residential resale, buyer representation
- Transactions, 2025
- 25
- Rank in Singapore
- 1st of 6,286
Dennis Lim in 2024, the year before
In the 2024 calendar year, Dennis Lim recorded 72 private residential resale transactions on the seller side, ranking 2nd of 7,800 salespersons active in that category in Singapore. That 2024 figure is resale only, on the same definition used everywhere else on this page.
Someone else counted the same records
Long Island's Singapore's Best Property Agents 2026 ranking places HomeUP co-founder Dennis Lim first in Condominium and Apartment Resale, listed under his registered name Lim Swee Ser and CEA registration number R055990G.
That ranking is also based on CEA’s published transaction records.
View the Long Island rankingFull figures, field sizes and the method behind every number are set out below.
How many homes the HomeUP team has sold
Across their careers, HomeUP's four most active advisors have closed 1,217 sale and resale transactions. The figures below are lifetime totals for each advisor, not the 2025 rankings above, and they cover HDB and private sale and resale transactions.
Where two of our advisors acted in the same transaction, it is counted once for each advisor.
1,217
Total transactions
HDB and private, sale and resale only
897
HDB sales
74% of team volume
320
Private sales
Condo, EC and landed · 26% of team volume
By advisor
Sale and resale transactions. Figures from 2017 onwards are matched to CEA's public register.
- HDB
- 796
- Private
- 12
- Seller (2017 onwards)
- 65
- Buyer (2017 onwards)
- 27
Record span: January 1997 to August 2026. In CEA’s public register, 2017 to August 2026: 80 HDB and 12 private. Office records provided by C & H Properties, 1997 to 2016: 716 HDB.
- HDB
- 20
- Private
- 255
- Seller side
- 243
- Buyer side
- 32
CEA record: June 2019 to August 2026. 246 condominium or EC, 9 landed.
- HDB
- 49
- Private
- 52
- Seller side
- 35
- Buyer side
- 66
CEA record: May 2024 to August 2026.
- HDB
- 32
- Private
- 1
- Seller side
- 22
- Buyer side
- 11
CEA record: May 2025 to August 2026.
How these totals are counted
- Figures from 2017 onwards are matched to each advisor by CEA registration number.
- Counts cover sale and resale transactions only, across HDB resale, private resale and new sale. Rental and lease transactions are excluded.
- The CEA public register begins January 2017. Where an advisor's career predates it, earlier transactions are not in the register and are shown separately.
- 2026 figures run to August 2026, the last month in the source file, not a full calendar year.
- Edmund Lee's HDB total blends two sources: 80 sales from CEA's public register for 2017 to August 2026, plus 716 from office records provided by C & H Properties for 1997 to 2016, split at 1 January 2017 so nothing is counted twice. The pre-2017 portion is not in CEA's public register, which begins in January 2017, so it cannot be checked against that register.
Last updated October 2026 from the CEA Salespersons' Property Transaction Records on data.gov.sg (resource d_ee7e46d3c57f7865790704632b0aef71), covering January 2017 to August 2026, plus office records provided by C & H Properties for the period before January 2017.
HomeUP HDB track records
HomeUP's HDB team puts together the two things that usually sit in different firms: decades of HDB experience, and current top 1% volume.
Edmund Lee has been transacting HDB flats since 1997 and has 796 HDB sale and resale transactions on record, 716 of them from before 2017.
In the 2025 calendar year, Yeo Tong Boon recorded 22 HDB resale transactions on the seller side, ranking 62nd of 8,785 salespersons active in that category in Singapore, which places him in the top 1% nationally.
Experience on one side, momentum on the other. Edmund Lee has seen how HDB pricing behaves across cycles most advisors have never worked through. Yeo Tong Boon brings a live buyer pipeline and current top 1% seller-side volume. Selling a flat with HomeUP gets you an agent backed by both, at a fixed fee.
That is deliberate. A fixed fee should buy better advice, not a thinner version of it, and the HDB team is where we are proving it.
The pairing also covers the upgrade. If you are selling an HDB flat in order to buy private, your purchase is handled by a HomeUP agent trained and guided by Yeo Tong Boon, who represented more private residential resale buyers in 2025 than anyone else in Singapore.
HDB resale rankings, 2025
The two number one positions on this page are in private property. HDB is a separate market with a separate field, so it is measured separately.
Yeo Tong Boon, top 1% in Singapore, HDB resale seller representation, 2025
In the 2025 calendar year, Yeo Tong Boon recorded 22 HDB resale transactions on the seller side, ranking 62nd of 8,785 salespersons active in that category in Singapore, which places him in the top 1% nationally.
- 22 transactions on the seller side in the 2025 calendar year
- Ranked 62nd of 8,785 salespersons active in the category
- Seven salespersons are tied on 22 transactions. Ranked last within that tie the position would be 68th, which is still inside the top 1% nationally.
The field, for context. In 2025, 8,785 salespersons represented an HDB seller in at least one resale transaction, closing 23,489 transactions between them.
- The median salesperson in this category closed two transactions.
- 82 salespersons nationally reached twenty.
- The threshold for the top 1% was nineteen transactions.
This is a 2025 figure and we state it as one. Every ranking on this page is a 2025 calendar year result, and the one earlier figure we show is labelled 2024. We report the calendar year because it is the period in which the result was achieved and because it is closed, not because it is the most flattering window available.
How many salespersons were in each category
A rank is only meaningful next to the field it was measured against. Here is the shape of each category in 2025.
Private residential resale, buyer representation
In the 2025 calendar year, 6,286 salespersons in Singapore recorded at least one transaction in this category. Between them they closed 11,249 transactions.
- The median salesperson in this category closed one transaction.
- Twenty-nine salespersons nationally reached ten or more.
- Two reached twenty.
Yeo Tong Boon closed 25 private residential resale transactions on the buyer side in 2025, more than any other salesperson in Singapore.
Private residential resale, seller representation
In the 2025 calendar year, 7,727 salespersons in Singapore recorded at least one transaction in this category. Between them they closed 16,670 transactions.
- The median salesperson in this category closed one transaction.
- Nine salespersons nationally reached twenty.
- Two reached fifty.
Dennis Lim closed 96 private residential resale transactions on the seller side in 2025, more than any other salesperson in Singapore.
Why these figures come from CEA
The Council for Estate Agencies is the statutory board that regulates Singapore's property agency industry. It licenses every estate agency and registers every property salesperson in the country.
Registration is compulsory, so the register covers every licensed salesperson in Singapore. A rank against that field is a rank against everyone who transacted in the category, not against a sample, a survey, or the members of one firm.
CEA publishes the transaction records. It does not rank salespersons and it has not endorsed HomeUP. The rankings on this page are counts we computed from the published data, which is why we show the method: anyone can repeat the arithmetic and check us.
- The data is collected and published by the regulator, not commissioned by us.
- We cannot edit it, influence it, or choose which transactions appear in it.
- It is free for anyone to download from data.gov.sg and check against what we publish.
- Every advisor is matched by CEA registration number, so the figures cannot be attributed to the wrong person.
You can look up any registration number on the CEA Public Register, or read about the regulator at cea.gov.sg.
Methodology: how these rankings are calculated
- Source: CEA Salespersons' Property Transaction Records (Residential), published on data.gov.sg.
- Reporting period: every ranking on this page is a 2025 calendar year result. Dennis Lim's 2024 result is shown alongside it for comparison and is labelled as 2024 wherever it appears. The source file spans January 2017 to August 2026.
- Reporting lag. CEA publishes with a delay and recent months are revised upward as records are submitted. Every ranking on this page is therefore a closed calendar year rather than a partial current one, so no ranking here can be revised after publication. Lifetime totals run to August 2026 and may rise as CEA adds records for recent months.
- Category means a single combination of property type, transaction type and side represented, for example private residential resale on the buyer side.
- Resale only in rankings. New sales are excluded from every ranking on this page. The lifetime totals in the team section include new sales.
- Rank is by transaction count within a single category and a single time window. Where salespersons tie on count, we disclose the tie rather than resolve it silently.
- The field is the number of salespersons who recorded at least one transaction in that category and window. Salespersons who recorded none are excluded, which makes every rank on this page harder to achieve than it would be against the full register.
- Private residential covers condominium and apartment, executive condominium, landed, and strata landed.
- Where an advisor holds more than one CEA registration number, records under both are combined.
- We report rank against the field rather than percentile bands, because percentile boundaries depend on how ties are broken and rank does not.
How to verify these figures yourself
- CEA Public Register: search any registration number below at eservices.cea.gov.sg/aceas/public-register. Dennis Lim is R055990G, registered name Lim Swee Ser. Yeo Tong Boon is R069651E. Edmund Lee is R023385H. Kenji Ching is R070948I.
- Licensed estate agency: C & H Properties Pte Ltd, CEA Licence L3007139C. HomeUP is a property advisory team operating under this licence. It is not itself a licensed estate agency.
- Source dataset: CEA Salespersons' Property Transaction Records (Residential), data.gov.sg
If you reproduce these figures and get a different answer, tell us and we will either correct the page or show you our working.
Cite this page
HomeUP, “Our Track Record and How We Count It”, October 2026. Figures computed from the Council for Estate Agencies’ Salespersons’ Property Transaction Records (Residential), data.gov.sg. https://homeup.sg/track-record
Individual sections can be linked directly: the 2025 rankings at #rankings-2025, the HDB result at #hdb-2025, and the method at #methodology.
Frequently asked questions
Which categories did HomeUP's co-founders rank first in for 2025?
Based on our count of CEA's published transaction records for the 2025 calendar year, both of HomeUP's co-founders ranked number one in Singapore in their categories. Dennis Lim recorded 96 private residential resale transactions on the seller side, ranking 1st of 7,727 salespersons active in that category. Yeo Tong Boon recorded 25 on the buyer side, ranking 1st of 6,286. CEA publishes transactions by category rather than naming a single overall leader, so these are category-level number one positions, each measured against every salesperson active in that category.
Who publishes the data behind these rankings?
The Council for Estate Agencies, the statutory board that regulates Singapore's property agency industry and registers every property salesperson in the country. CEA publishes its Salespersons' Property Transaction Records on data.gov.sg, where anyone can download them for free. Registration with CEA is compulsory, so the records cover every licensed salesperson in Singapore rather than a sample or a survey. CEA does not rank salespersons and has not endorsed HomeUP: the rankings on this page are counts computed from its published data, and we publish the method so anyone can repeat them.
How can a fixed-fee team rank first on volume?
The fee model changes what the client pays, not how the transaction is conducted. Our advisors still earn commission; it is calculated from a fixed fee rather than as a percentage of the sale price. The rankings on this page count completed transactions, and a transaction counts the same whatever the client was charged for it.
How current is this data?
The rankings cover the 2025 calendar year, which is complete and settled, with 2024 shown for comparison. CEA publishes with a reporting lag and revises recent months upward as records are submitted, so we report a closed calendar year rather than a partial current one.
Does HomeUP handle HDB as well as private property?
Yes. In 2025, Yeo Tong Boon closed 22 HDB resale transactions on the seller side, ranking 62nd of 8,785 salespersons active in that category, which places him in the top 1% nationally. Full figures are in the HDB section above.
More about how we work is on the about page, and the advisors behind these figures are on the team page.